Growing up abroad also means communicating more effectively
When the community expands and markets grow, sending more emails isn’t enough. For Cafe Twin, switching to magnews helped bring order to data, manage multilingual communication, and build more relevant flows without losing brand consistency.
In partnership with
How It Started
Initial platform not suitable for supporting international growth
Language data to be collected and managed more accurately
Email marketing still too promotional and not structured enough
“Magnews allows us to say the right thing, to the right person, at the right time, wherever they are.”
ALESSANDRO PALORI
CO-FOUNDER AT CAFE TWIN
A stronger strategy, with an international community at its core
The work started from a simple point: treating language as a strategic data point. From there, Cafe Twin was able to rethink its welcome flow, abandoned cart, and campaigns with a more coherent, more segmented approach, closer to the community’s real interests.
Key steps
Raccolta del dato lingua fin dall’iscrizione
Welcome and cart flows redesigned
More useful segmentation based on user interests
Data in service of strategy
More effective welcome flow
More organized, more relevant, in the right language.
Evolved abandoned cart
More dynamic, more contextual, more conversion-oriented.
Stronger community-based segmentation
Based on data about users’ real interests.
And the results?
What can you learn from this story?
- When expanding across markets, language must be properly managed from the start.
- Flows work better when they follow context and behavior.
- Better data leads to more relevant messages and better results.
Altri case study
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