Growing also means reorganising
When growth accelerates, you need a platform that can keep pace. Together with t.bd and magnews, AgriEuro has developed a strategy capable of supporting expanding figures and increasingly targeted communications.
In partnership with


How It Started
Previous platform lacked scalability
Insufficient segmentation for targeted campaigns
Difficulties managing multilingual and seasonal communications

"With the introduction of Magnews, we can rely on a dependable Marketing Automation platform to implement the email marketing strategy best suited to our business. In addition, we are able to send personalized messages to our users through the use of targeted web display campaigns."
A data-driven strategy with a European vision
With the support of t.bd, AgriEuro redefined its CRM approach by introducing automation and data-driven customer journeys.
Magnews was chosen as the platform for its ability to scale, personalize, and flexibly manage multiple languages and channels.

Key steps

Centralized data and creation of comprehensive user profiles

Behavioral and multilingual segmentation

Activation of flows and campaigns based on seasonality and promotions
Strategy, flows, and data working together
Advanced segmentation
Profiling based on purchasing behavior, language, device, and seasonality.
Dynamic templates
Emails and pop-ups that automatically adapt to the user profile.
Peak-season strategies
Dedicated campaigns for Black Friday, summer, and seasonal transitions.
And the results?
What can you learn from this story?
- Growth alone is not enough, processes and tools must evolve too.
- A good CRM is not just technical: it must be data-driven, targeted, and sustainable.
- Segmentation + multilingual capabilities + automation = effective international expansion.
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