{"id":9272,"date":"2026-03-20T16:50:52","date_gmt":"2026-03-20T16:50:52","guid":{"rendered":"https:\/\/staging.magnews.com\/marketing-automation\/"},"modified":"2026-06-18T18:01:32","modified_gmt":"2026-06-18T18:01:32","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/staging.magnews.com\/en\/platform\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"\n\n<h1>\n\t\t\tMarketing automation?<br \/>Check!\t<\/h1>\n\tIf you need too many tools to make it work, something&#8217;s not right. Magnews is<br \/>\nthe <strong>marketing automation<\/strong> platform that lets you orchestrate data, content, and channels in a<br \/>\nsingle system (with the help of <strong>built-in AI<\/strong>). \n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/demo-request\/\"  target=\"_self\">\n\t\t\t\t\t\t\tGET A DEMO\n\t\t\t\t\t<\/a>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/06\/Hero_Marketing-Automation-1.png\" alt=\"Hero_Marketing Automation\" height=\"920\" width=\"920\" title=\"Hero_Marketing Automation\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Image_interna_Marketing-Automation.png\" alt=\"Image_interna_Marketing Automation\" height=\"1184\" width=\"1184\" title=\"Image_interna_Marketing Automation\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tMarketing automation is useful-as long as it doesn&#8217;t make your job harder.\t<\/h2>\n\t<p>A fragmented stack, disconnected data, rigid workflows, customisations that stop at the name in the email&#8230; Magnews brings together the things you really need: <strong>a marketing automation platform to build customer journeys, activate data, coordinate touchpoints and manage even complex customer journeys,<\/strong> without adding yet another tool. All with <strong>AI tools<\/strong> already integrated into the features you use every day. <\/p>\n\t<p>More control, more continuity, less operational friction.<\/p>\n\t<p>Magnews solutions<\/p>\n<h2>\n\t\t\tWhat you can actually do\t<\/h2>\n\t\t<ul>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Costruisci-journey-coerenti-1.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tBuild consistent journeys\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>When workflows become complicated, there&#8217;s a risk of losing track. With magnews, you can design them clearly, <strong>coordinate multiple channels<\/strong> and send each message at the right time; and with built-in AI, making them work effectively becomes easier. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/multichannel-campaign\/\">\n\t\t\t\t\t\t\t\t\tExplore Multichannel Campaigns\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Conosci-meglio-ogni-contatto_-1.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tGet to know each contact better\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>Scattered data is useless. With magnews, <strong>you can bring together online and offline sources on a single marketing automation platform, create more useful audiences and clusters, enrich profiles and manage consents<\/strong>: personalisation starts with what people actually do, not just what they&#8217;ve filled in. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/customer-data-platform\/\">\n\t\t\t\t\t\t\t\t\tDiscover the Customer Data Platform\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Marketing-Automation_Feature-3.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tLaunch your journeys faster\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>When you need to roll out a journey, every extra step counts. With magnews, <strong>you have the touchpoints to engage users and the tools to create content that aligns with your brand<\/strong>. Forms, landing pages, pop-ups, surveys, a drag-and-drop editor, Brand Kit and AI all work together, so you can move from idea to launch without any delays.  <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/lead-acquisition\/\">\n\t\t\t\t\t\t\t\t\tExplore Lead Acquisition\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Marketing-Automation_Feature-4.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tUnderstand what&#8217;s working\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>With magnews, <strong>you get a more unified view of content, flows, timing and contacts<\/strong>: less scattered data to chase, more control over where to take action. And, with tools such as RFM Analysis and Lead Scoring, it becomes easier to interpret the signals and take more effective action. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/analytics-and-reporting\/\">\n\t\t\t\t\t\t\t\t\tExplore Analytics &amp; Reporting\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t<\/ul>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Piattaforma_Chiedi-a-Q.png\" alt=\"Piattaforma_Chiedi a Q\" height=\"462\" width=\"592\" title=\"Piattaforma_Chiedi a Q\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tConcrete features (AI included) \t<\/h2>\n\t<p>When working in marketing automation, the point isn&#8217;t to have more features &#8211; it&#8217;s to have the right ones, in one place.<\/p>\n\t<p>With <strong>magnews Q<\/strong>, <strong>AI<\/strong> becomes part of your daily activities: helping you write, segment, interpret signals and evolve workflows without adding complexit<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/ai\/\"  target=\"_self\">\n\t\t\t\t\t\t\tDiscover magnews Q\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tChannels\t<\/h2>\n\t<p>When channels work together, it shows<\/p>\n\t<p>Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic.<\/p>\n\t<p>Don&#8217;t just send messages &#8211;<strong> build more consistent journeys from the very first interaction.<\/strong><\/p>\n<h3>\n\t\t\tEmail\t<\/h3>\n\t<p>Create and send personalized, dynamic emails that are easy to design and optimized to maximize results and performance.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/email-marketing\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tSMS\t<\/h3>\n\t<p>Send direct, immediate messages with high open rates to quickly reach every contact at the right moment.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/sms-marketing\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tRCS\t<\/h3>\n\t<p>Turn messaging into interactive experiences with RCS chats for more engaging, action-driven communications.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/rcs-chat\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tWhatsapp\t<\/h3>\n\t<p>Enable direct, personalized conversations with your contacts by integrating messages, automation and notifications into a single channel.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/whatsapp-marketing-software\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tSurvey\t<\/h3>\n\t<p>Collect feedback and valuable data from your contacts with customized surveys to better understand your audience and improve communication.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/survey\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tLanding page\t<\/h3>\n\t<p>Create landing pages and forms to acquire new contacts, collect information and turn every visit into a conversion opportunity.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/landing-page\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tPop-ups\t<\/h3>\n\t<p>Engage visitors while they browse with personalized pop-ups and banners, showing the right message at the most effective moment in their journey.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/pop-up\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tCustom channels\t<\/h3>\n\t<p>Integrate custom channels and touchpoints to adapt the platform to your needs and manage every communication in a flexible way.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/custom-channels\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tIntegrations\t<\/h2>\n\t<p>Integrations? No problem.<\/p>\n\t<p>CRM, eCommerce, advertising platforms, analytics tools and more: magnews <strong>integrates with your existing ecosystem<\/strong> to help data, execution and measurement work better together.<\/p>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Woocermmerce.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Spoki.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Shopify.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Salesfore.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Prestashop.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Meta.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Mentor.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Magento.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_LinkedIn.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Google-Analytics.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Google-Ads.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Dynamics-365.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Zapier.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t<button>Next<\/button>\n\t\t<button>Previous<\/button>\n<h2>\n\t\t\tDo you want to see how it works?\t<\/h2>\n\t<p>Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.<\/p>\n\t\r\n        <span class=\"form-toggle-label\">You are a<\/span>\r\n        <div class=\"form-toggle\">\r\n            <button type=\"button\" class=\"active\" data-target=\"#form-azienda\" aria-label=\"Toggle Company Form\">Company<\/button>\r\n            <button type=\"button\" data-target=\"#form-agenzia\" aria-label=\"Toggle Agency Form\">Agency<\/button>\r\n        <\/div>\r\n        <div class=\"forms-holder\">\r\n            <div id=\"form-azienda\" class=\"form-tab visible\">\r\n                <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                <script>\r\n                hbspt.forms.create({\r\n                    portalId: \"139792733\",\r\n                    formId: \"d9ff3c60-7552-45c5-a839-75463334f269\",\r\n                    region: \"eu1\"\r\n                });\r\n                <\/script>\r\n            <\/div>\r\n            <div id=\"form-agenzia\" class=\"form-tab\">\r\n                <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                <script>\r\n                hbspt.forms.create({\r\n                    portalId: \"139792733\",\r\n                    formId: \"edef4708-35af-451d-854a-d132a53364dc\",\r\n                    region: \"eu1\"\r\n                });\r\n                <\/script>\r\n                <\/script>\r\n            <\/div>\r\n        <\/div>\r\n\r\n        \n\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation?Check! If you need too many tools to make it work, something&#8217;s not right. Magnews is the marketing automation platform that lets you orchestrate data, content, and channels in a single system (with the help of built-in AI). GET A DEMO Marketing automation is useful-as long as it doesn&#8217;t make your job harder. A&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":9336,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9272","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/comments?post=9272"}],"version-history":[{"count":11,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9272\/revisions"}],"predecessor-version":[{"id":13549,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9272\/revisions\/13549"}],"up":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9336"}],"wp:attachment":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/media?parent=9272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}