{"id":9262,"date":"2026-03-17T10:31:55","date_gmt":"2026-03-17T10:31:55","guid":{"rendered":"https:\/\/staging.magnews.com\/customer-data-platform\/"},"modified":"2026-06-17T15:04:25","modified_gmt":"2026-06-17T15:04:25","slug":"customer-data-platform","status":"publish","type":"page","link":"https:\/\/staging.magnews.com\/en\/platform\/customer-data-platform\/","title":{"rendered":"Customer Data Platform"},"content":{"rendered":"\n\n<h1>\n\t\t\tCustomer Data Platform?<br \/> Check!\t<\/h1>\n\t<p>If customer data is scattered across tools, teams and databases, it becomes hard to use it effectively. With magnews, you collect, unify and activate it within the same ecosystem thanks to its Customer Data Platform capabilities.<br \/>In other words: fewer silos, more context, and a lot less &#8220;wait, where did we store that data again?&#8221;.  <\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/demo-request\/\"  target=\"_self\">\n\t\t\t\t\t\t\tRequest a demo\n\t\t\t\t\t<\/a>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Hero_Customer-data-platform.png\" alt=\"Hero_Customer data platform\" title=\"Hero_Customer data platform\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Image_interna_Customer-data-Platform.png\" alt=\"Image_interna_Customer data Platform\" height=\"1184\" width=\"1184\" title=\"Image_interna_Customer data Platform\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tPutting data to work: all you need is a CDP\t<\/h2>\n\t<p>When data remains scattered across CRM, eCommerce, email, apps and offline touchpoints, it becomes harder to segment, personalize and truly understand who you&#8217;re speaking to.<\/p>\n\t<p>Magnews is not just a marketing automation platform: it also includes<strong> Customer Data Platform capabilities<\/strong>. It collects online and offline data, organizes it into a unified contact profile, and makes it actionable across campaigns, segments, workflows and personalized journeys. <\/p>\n\t<p>Magnews solutions<\/p>\n<h2>\n\t\t\tWhat you can actually do\t<\/h2>\n\t\t<ul>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Customer-data-platform_Feature-1.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tActivate data, not just collect it \t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>With a Customer Data Platform, data becomes actionable. Use it in your marketing automation campaigns to <strong>create audiences, segments and more relevant communications based on real behavior<\/strong> &#8211; not assumptions pieced together by guesswork. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/marketing-automation\/\">\n\t\t\t\t\t\t\t\t\tExplore Marketing Automation\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Customer-data-platform_Feature-3.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tBuild more consistent experiences \t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>When data and automation work together, every message has more context. You can orchestrate <strong>omnichannel, personalized and automated journeys<\/strong>, building more consistent relationships across the entire customer journey. <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/multichannel-campaign\/\">\n\t\t\t\t\t\t\t\t\tExplore Multichannel Campaigns\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Customer-data-platform_Feature-2.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tRead the signals that matter\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>Dashboards, reports, insights, RFM analysis and lead scoring <strong>help you better understand who you&#8217;re talking to<\/strong>, which segments are most active and where it makes sense to act. Because having a lot of data only gets you so far if you don&#8217;t know how to use it.  <\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/analytics-and-reporting\/\">\n\t\t\t\t\t\t\t\t\tExplore Analytics &amp; Reporting\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t\t<li>\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/06\/Customer-data-platform_Feature-4.png\"\n\t\t\t\t\t\t\t\t width=\"592\"\n\t\t\t\t\t\t\t\t height=\"462\"\n\t\t\t\t\t\t\t\t alt=\"\"\n\t\t\t\t\t\t\t\t loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3>\n\t\t\t\t\t\t\tManage consent with more control\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t<p>As data grows, privacy becomes even more critical. With magnews, you can <strong>centralize consent management<\/strong> and handle compliance and GDPR requirements in a more structured and controlled way.<\/p>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/data-protection-and-cybersecurity\/\">\n\t\t\t\t\t\t\t\t\tExplore Security &amp; Privacy\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<!-- \/.bbcs-slide__body -->\n\t\t\t<\/li>\n\t\t<\/ul>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/04\/Piattaforma_Chiedi-a-Q.png\" alt=\"Piattaforma_Chiedi a Q\" height=\"462\" width=\"592\" title=\"Piattaforma_Chiedi a Q\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tConcrete features (AI included) \t<\/h2>\n\t<p>When working in marketing automation, the point isn&#8217;t to have more features &#8211; it&#8217;s to have the right ones, in one place.<\/p>\n\t<p>With <strong>magnews Q<\/strong>, <strong>AI<\/strong> becomes part of your daily activities: helping you write, segment, interpret signals and evolve workflows without adding complexit<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/ai\/\"  target=\"_self\">\n\t\t\t\t\t\t\tDiscover magnews Q\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tChannels\t<\/h2>\n\t<p>When channels work together, it shows<\/p>\n\t<p>Email, SMS, RCS, WhatsApp, surveys, landing pages, pop-ups and custom channels: every touchpoint becomes part of the same flow and follows the same logic.<\/p>\n\t<p>Don&#8217;t just send messages &#8211;<strong> build more consistent journeys from the very first interaction.<\/strong><\/p>\n<h3>\n\t\t\tEmail\t<\/h3>\n\t<p>Create and send personalized, dynamic emails that are easy to design and optimized to maximize results and performance.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/email-marketing\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tSMS\t<\/h3>\n\t<p>Send direct, immediate messages with high open rates to quickly reach every contact at the right moment.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/sms-marketing\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tRCS\t<\/h3>\n\t<p>Turn messaging into interactive experiences with RCS chats for more engaging, action-driven communications.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/rcs-chat\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tWhatsapp\t<\/h3>\n\t<p>Enable direct, personalized conversations with your contacts by integrating messages, automation and notifications into a single channel.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/whatsapp-marketing-software\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tSurvey\t<\/h3>\n\t<p>Collect feedback and valuable data from your contacts with customized surveys to better understand your audience and improve communication.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/survey\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tLanding page\t<\/h3>\n\t<p>Create landing pages and forms to acquire new contacts, collect information and turn every visit into a conversion opportunity.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/landing-page\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tPop-ups\t<\/h3>\n\t<p>Engage visitors while they browse with personalized pop-ups and banners, showing the right message at the most effective moment in their journey.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/pop-up\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tCustom channels\t<\/h3>\n\t<p>Integrate custom channels and touchpoints to adapt the platform to your needs and manage every communication in a flexible way.<\/p>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/en\/platform\/custom-channels\/\"  target=\"_self\">\n\t\t\t\t\t\t\tLearn more\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tIntegrations\t<\/h2>\n\t<p>Integrates with the tools you already use<\/p>\n\t<p>CRM, eCommerce, advertising platforms, analytics tools and more: magnews <strong>integrates with your existing ecosystem<\/strong> to help data, execution and measurement work better together.<\/p>\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Woocermmerce.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Spoki.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Shopify.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Salesfore.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Prestashop.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Meta.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Mentor.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Magento.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_LinkedIn.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/staging.magnews.com\/wp-content\/uploads\/2026\/05\/Loghi-Integrazioni_HubSpot.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Google-Analytics.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Google-Ads.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Dynamics-365.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/static.magnews.com\/staging\/2026\/04\/Loghi-Integrazioni_Zapier.png\" alt=\"\" data-no-lazy=\"1\" \/>\t\t\t\t\t\n\t\t\t<button>Next<\/button>\n\t\t<button>Previous<\/button>\n\t\t\t<a href=\"https:\/\/staging.magnews.com\/piattaforma\/integrazioni\/\"  target=\"_self\">\n\t\t\t\t\t\t\tEXPLORE INTEGRATIONS\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tDo you want to see how it works?\t<\/h2>\n\t<p>Discover how the platform can adapt to your way of working and support your operations, from channel management to communication automation.<\/p>\n\t\r\n        <span class=\"form-toggle-label\">You are a<\/span>\r\n        <div class=\"form-toggle\">\r\n            <button type=\"button\" class=\"active\" data-target=\"#form-azienda\" aria-label=\"Toggle Company Form\">Company<\/button>\r\n            <button type=\"button\" data-target=\"#form-agenzia\" aria-label=\"Toggle Agency Form\">Agency<\/button>\r\n        <\/div>\r\n        <div class=\"forms-holder\">\r\n            <div id=\"form-azienda\" class=\"form-tab visible\">\r\n                <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js-eu1.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n                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Check! If customer data is scattered across tools, teams and databases, it becomes hard to use it effectively. With magnews, you collect, unify and activate it within the same ecosystem thanks to its Customer Data Platform capabilities.In other words: fewer silos, more context, and a lot less &#8220;wait, where did we store&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"parent":9336,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-9262","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/comments?post=9262"}],"version-history":[{"count":11,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9262\/revisions"}],"predecessor-version":[{"id":13170,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9262\/revisions\/13170"}],"up":[{"embeddable":true,"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/pages\/9336"}],"wp:attachment":[{"href":"https:\/\/staging.magnews.com\/en\/wp-json\/wp\/v2\/media?parent=9262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}