A unique vision for every client
Fratelli Carli has always fostered a direct and ongoing relationship with its customers through various complementary channels. The project has built on this legacy by creating a Single Customer View that brings together data, behaviour and interactions in a single space. On this basis, marketing becomes more consistent, more timely and more relevant to people.
In partnership with
How It Started
Multiple data sources collected from various channels
Information to be linked for a more comprehensive overview
A relationship to be nurtured throughout the customer journey
A single database to drive marketing
The project has created an integrated and updated Single Customer View, capable of collecting and harmonising information from e-commerce, CRM, retail outlets and digital touchpoints.
This platform enables you to implement dynamic segmentation, orchestrate channels and make every communication more relevant.
Key steps
Analysis and mapping of data sources
Definition of the structure and matching logic
Building a unified view of the customer
Data enabled, continuous reporting
Unified customer profile
All the information gathered in one place.
Dynamic segmentation
Targets that are updated and can be activated in real time.
Orchestrated communications
Coordinated touchpoints throughout the entire lifecycle.
And the results?
What can you learn from this story?
- A unified view of the customer enables data to be utilised across all channels.
- Coordinating touchpoints improves the quality of the relationship.
- Consistency between data and communications increases value over time.
Altri case study
Elah Dufour Novi
Agrieuro
Costa Edutainment
CAREL
Città Del Sole
Telethon
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